Custom Website Design and Marketing

Search Engine Optimization (SEO) Tips
Content
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Research keywords that are used to search for your site.
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Incorporate the keywords into your website content.
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Update your site with new and original content often.
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Address your clients' questions within your content (FAQ's and "How to's" are great to add)
Website Setup
*These items will be incorporated into your website design if you have SEO as part of your package.
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Write unique page titles for each page.
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Use the same keywords in your H1 tags and Page Title meta tags.
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Use one H1 Tag on each page.
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Incorporate your keywords into your meta descriptions for each page.
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Add titles and alt text to your images and incorporate your keywords.
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Name the URLs and images using hyphens rather than underscores. Hyphens act as "spaces.”
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Create 301 Redirects.
Monitoring
*These items will also be incorporated into your website design if you have SEO as part of your package.
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Set-up Google’s Search Console and Analytics to monitor your website’s traffic.
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Submit your sitemap.xml file to Google and Bing.
Social Media and Directories
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Set-up your social media accounts (Facebook, Google+, Twitter, Pinterest, YouTube, etc.)
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Make sure your profile name, business name, address, phone, and other information is listed exactly the same across all your social media accounts and listings.
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Link to your social media sites on your website.
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List your website on your social media sites.
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Post regularly on your social media accounts.
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On Pinterest, create boards relevant to your line of business. You can use programs such as Canva to create pinnable images for your website.
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On YouTube, add your videos incorporating keywords in the titles and descriptions.
Blogging
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Post regularly.
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Create posts that are helpful and answer your customers' common questions and pain points.
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Post your recent blog posts on your homepage.
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Share your post on social media.
Reviews
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Ask your clients to review you on Google, Facebook, or other sites.
Advertising
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Use Google AdWords to set-up ads.
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Use feedback from ads to understand your clients' search behavior.